Image: Southwestern NM State Fair – used by permission
DEMING – Preparations are already gaining momentum for one of Luna County’s most anticipated annual traditions as organizers with the Southwestern New Mexico State Fair have announced the winner of this year’s official fair theme contest.
Fair officials confirmed that Brynlee Keeler has been selected as the winner, earning recognition for a creative design that will help guide planning for the upcoming fair season. The winning theme will serve as the foundation for parade floats, decorations, promotional materials, and special activities throughout the event.
The annual theme contest is a long-standing tradition that invites local youth and community members to share their ideas and imagination while playing a direct role in shaping the look and spirit of the fair. Organizers say the contest helps build excitement months ahead of opening day and encourages strong participation from schools, families, civic groups, and local businesses.
Winning the contest is considered a special honor because the selected theme becomes the centerpiece of the entire fair experience. Parade participants and exhibitors use the theme as inspiration when designing floats and displays, creating a unified and festive atmosphere that carries throughout the fairgrounds.
The Southwestern New Mexico State Fair continues to be one of the region’s largest and most cherished community events, bringing together families and visitors from across Southwest New Mexico. The fair traditionally features livestock shows, youth competitions, agricultural exhibits, carnival rides, live entertainment, and a wide variety of food and family-friendly activities that celebrate the area’s heritage and community pride.
Organizers say Brynlee Keeler’s winning theme will now be incorporated into planning efforts as volunteers and staff begin preparing for the next fair season. Community members are encouraged to start thinking creatively about how they will interpret the theme in their own parade entries and exhibits.
Additional details about the fair schedule, entertainment lineup, and participation opportunities are expected to be released in the coming months as preparations continue for another successful year at the Southwestern New Mexico State Fair.
